Billboard Advertising
Outdoor
advertising is a low budget and effective way of advertising a
company’s product. Among the entire methods billboard advertising
is the most sort after method, which has been proven to be the best
sales strategy in the recent times. Nearly 5.6 billion dollar was
spent on billboard advertising alone, in the year 2006, as analyzed
by Outdoor Advertising Association of America.
Billboard
advertising is the best bet in outdoor advertising and isn’t that
costly. And with the amount of exposure the product gets the money is
worth it. In the past few years several factors have triggered
billboard advertising and cost effectiveness being one of the prime
reasons. One of the reasons being if an ad is placed in the local
newspaper or a television channel the advertisement gets noticed for
only thirty seconds and when the same advertisement is placed on
billboard, it gets noticed through out the day, for months. Thousands
of people view billboard everyday on their way to jobs or home, it
doesn’t get lost in the pages like an advertisement placed in a
newspaper or magazine. There is a frequent and continuous delivery of
message. No other advertising method can grab the attention of people
like billboard advertising. It creates brand awareness and strong
name recognition.
One
of the reasons behind the cost being low is technology. In the early
years the billboards were hand-painted due to which the labor cost
was high. Now, advertisers design and print their advertisements on a
huge poster board or vinyl board by a computer-aided printer, which
is very cost effective. Creativity can be achieved to the highest
extent, with ease and less money. The brighter, colorful, creative
the advertisement is, the more eye-catching it is. With the
advancements in technology, it takes very less time to design
billboards with unlimited possibilities.
Before
placing a billboard advertisement in a particular area it’s better
that a research is done about the interest of the people in and
around that area. Like if the advertiser desires to post a billboard
advertisement on a highway, he can choose the advertisement on a
motel, cafeteria, or gas station. Depending on the locality specific
potential customers should be targeted.
The cost is really reasonable. It
varies from $1,000 to $3,000 per month. Ten advertisements will cost
around $ 30,000. It might look like a big amount, but it costs almost
same if placing a full-page ad in a newspaper for only a day. And if
the effectiveness is considered for both the methods, newspaper
advertisements are not even half as effective as billboard
advertisements. When an advertisement is placed in a newspaper or in
a magazine, the customer should reach out to see the advertisement,
but when an advertisement is placed on a billboard, it is like
reaching to the customers.
Thus,
Billboard advertising has high-impact on people and is a
cost-effective method of advertisement. The above-mentioned
advantages are few of the many advantages of billboard advertising.
And that’s the reason why all types of companies and businesses are
choosing to go with billboard advertising. From placing the billboard
at a theater multiplex, highway, airport, and even pasting them on
cars, any kind of product can be advertised to any kind of audience.
And the effectiveness of it can never be underestimated.
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