For better websites you have to build sites which are user-friendly AND optimised for search engines.
Here are 10 strategies for better webdesign:
1. Use valid HTML/CSS code. Search-engines and users hate websites which cannot be read correctly
2. Try to find out the most relevant keywords of your clients. Sort them by relevancy and list the first 12-15 keywords
3. Provide useful and structured content which refers to the keywords
4. Set keywords in bold within the text. Use keywords within the title tag.
5. Use h1-headlines for the most important keywords
6. Use alt-tags for images
7- Design. Try to create an unique and attractive design. High-quality images will impress your visitors. Search for nice images in the web but do not copy them without permission!
8. Submit your website to the most important search-engines like google, yahoo ...
9. Try to get new back-links every week Search-engines will love that. Be sure not to get bad neighbourhood. Only quality websites should link to you. Directory listings will provide you with good links when they have a page-rank of 2 or higher.
10. Keep your website actual. A news section will provide visitors and search-engine with new content.
If you have not the time or ability to design a website contact an agency with long-termed experience in web designing and seo. Before placing an order you should check the references. There should be at least 20 web projects from different customers.
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